
Founder & CEO
8+ years experienced tech leader and innovator in B2B SaaS. Proven track record working across Ed-tech, ECommerce, B2B SaaS, and Fintech industries at leading companies including ETMoney, Doubtnut, MetaMap, Disney+ Hotstar, GoDaddy, and EPAM. (Also known professionally as Rahul Choudhary).
In modern digital growth, lead generation is a science. But for too long, tools have prioritized database rigidity over user experience, treating prospects like tax documents instead of human beings. I founded Poplitu to reverse this paradigm.
With over a decade navigating high-scale engineering challenges at Disney+ Hotstar and building robust platforms across Fintech and Ed-tech ecosystems, I saw firsthand how a 1% leak in a conversion funnel cascades into massive revenue disruption.
Poplitu is the culmination of this obsession. By combining advanced AI-driven structuring with zero-compromise visual design, we're empowering B2B SaaS companies and marketers to build forms that convert, integrate seamlessly, and feel intrinsically native to their brand—without writing a single line of backend logic.
Why we are building the future of lead generation and customer interaction.
We built Poplitu because we were tired of seeing beautiful websites ruined by clunky, tax-document-style forms. A form is your first handshake with a customer; it should feel effortless.
Marketers shouldn't need a developer to make a form look on-brand. Our core thesis is giving enterprise-grade design control back to the growth teams.
We employ AI not to replace human creativity, but to eliminate the blank page. Our AI generates the structure so you can focus on the nuance.
RAHUL KUMAR
Whether you have a project in mind, want to discuss specific tech challenges, or just want to say hi — I'm always open to connecting.